公司簡介
COMPANY PROFILE
公司簡介
COMPANY PROFILE
山東航空新之航傳媒有限公司（簡稱山航傳媒），成立于2015年7月1日。由山東航空集團有限公司、新之航傳媒科技集團有限公司共同投資成立，獨家運營山東航空媒體資源，整合眾多航空資源，為品牌打造精準營銷傳播平臺。
山航傳媒，立足航空領域媒體整合傳播，提供航空渠道營銷解決方案，專注航空資源價值創新服務。通過機上雜志（《新航空》《金橋》《山東航空·飛享家》、星之盟）、機上廣告（機上電視、機上廣播、座椅頭片、機上紙杯、機上桌板、登機牌、行李箱廣告、機體冠名、主題航班、航空文創等）、航空渠道營銷（機上安全須知、乘機小常識、空乘招募大賽、云端健康廚房、空中孔子學堂等），在封閉空間精準影響3000萬航空高端受眾。在航空、旅客、合作伙伴之間搭起營銷互動平臺，服務1500多家合作伙伴，通過航空資源整合創新服務，實現旅客體驗與客戶價值共贏。
山航傳媒榮膺“中國文化行業品牌價值100強”、全國報刊廣告“金推手”獎優秀單位獎、山東省文化企業30強、中國傳媒經營價值百強榜“智慧創新品牌媒體”、第四屆山東省文化創新獎，為亞洲品牌會員單位。
Shandong Airlines Xinzhihang Media Co., Ltd. (Shandong Airlines Media for short) was established on July 1, 2015. It was jointly invested and established by Shandong Airlines Group Co., Ltd. and Xinzhihang Media Technology Group Co., Ltd. to exclusively operate Shandong Airlines’ media resources, integrate numerous aviation resources, and create a precision marketing communication platform for the brand.
Shandong Airlines Media, based on integrated media communication in the aviation field, provides aviation channel marketing solutions, and focuses on aviation resource value innovation services. Through in-flight magazines ("New Airlines", "Golden Bridge", "Shandong Airlines · Feixiangjia", Star Alliance), in-flight advertisements (in-flight TV, in-flight radio, seat head film, in-flight paper cups, in-flight table board, boarding pass, luggage Box advertising, airframe naming, themed flights, aviation culture and creativity, etc.), aviation channel marketing (in-flight safety instructions, flying tips, flight attendant recruitment competition, cloud healthy kitchen, air Confucius school, etc.), precisely targeting 30 million high-end airline passengers in a closed space, and setting up a marketing interactive platform among airlines, passengers, and partners, and serving more than 1,500 partners. Through the integration of aviation resources and innovative services, we can achieve a win-win situation of passenger experience and customer value.
Shandong Airlines Media won the "Top 100 Brand Values in China's Cultural Industry", the National Press Advertising "Golden Pusher" Award for Outstanding Units, Shandong Province's Top 30 Cultural Enterprises, and "Smart and Innovative Brand Media" on China's Top 100 Media Business Value List, the fourth Shandong Province Cultural Innovation Award, and is an Asia Brand member unit.
